What Previous Attendees Say

Earlier 1, 2 and 5-day courses have included participants from Accenture, Ernst & Young, Siemens, Belgacom, Nike, Novartis, Astra Zeneca, Kodak, Toshiba, Bayer, Royal Mail, Deka Bank, SAP, Vok Dams, MCI and many others.

Here is what some of them say:

  • "This course has given me the tools to measure the unmeasurable"
  • "Made what is percieved as a complex subject easy to comprehend"
  • "I would certainly recommend that anybody invloved in the industry should take this course"
  • "I remember you and your 1 day course on ROI as one of my most useful and interesting experiences in my long MICE life!"
  • "We thought we were doing fine in setting objectives for our events. Now we learned we were only at level 1, with 4 more to go!"

European Event ROI Institute

The European Event ROI Institute was founded in 2005 with the mission to help companies improve the value of meetings and events through the applicaiton of the ROI Methodology

The European Event ROI Institute is an exclusive partner of Jack Phillips and the ROI Institute, Inc. for the meeting and events industry in Europe.


Elling.jpgDr. Elling Hamso, Managing Partner

Postboks 171, N-4302 Sandnes, Norway
Telephone: +47 90 12 24 18
E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Elling Hamso is a Meeting Management Consultant based in Norway. He has spent most of his career as a senior executive in the Norwegian oil and gas industry and later as a management consultant. He started an event agency in Norway in 2000 and the European Event ROI Institute in 2005. He is Past President of Meeting Professionals International Norway Chapter and has been a member of MPI's European Council and Research Advisory Panel. Conference & Incentive Travel Magazine ranked him 5th on their list of the 50 most influential people in the UK meetings and events industry in 2006 and the Swedish magazine Meetings International placed him as number 11 on their list of the 100 'hottest names' in the Scandinavian meetings industry. Hamso is a Management Sciences graduate and holds a Ph.D. in supplier - customer relationship strategies from Manchester University.


Siegmar Ley, Partner (Germany)Siegmar.jpg

HOST Events GmbH
August-Schanz-Str. 80, D – 60433 Frankfurt, Germany
Telephone: +49 69 95 99 37 20
Email:  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Siegmar Ley is Managing Owner of HOST – Meeting & Event Services, based in Frankfurt, Germany. Since 1994 HOST has been serving national and international customers as Event Management Company, taking resposibility for the strategy, planning, organisation and evaluation of company events.

Siegmar Ley started his business career in the hotel industry and he is a graduate of the Hotel Management School in Berlin. He worked for well-known companies like Kempinski, InterContinental, Steigenberger and American Express before he started his own business in 1987 as a marketing consultant. 

Peter Haigh, Partner (UK)

Hamilton Haigh Associates
London
Telephone: +44 787 503 8749
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Peter Haigh is a performance improvement consultant based in London. He established Hamilton Haigh Associates in 2009 following a 30 year career in sales and marketing in the hotel industry. He has worked at corporate, regional and property level for companies such as Marriott, Le Meridien, Accor, The Ritz and The Savoy Group.

Peter has been a member of MPI for 16 years and has chaired the UK Chapter and The European Council. He became the first Certified ROI Practitioner in the European meetings and events industry in 2006 and has conducted extensive research on event evaluation practices in the UK. He regularly offers ROI Workshops, training courses and consulting services in the UK and abroad.


Dr. Esther Binkhorst, Partner (Spain)

Co-creation S.L.
C. Angel Vidal 25, 1, 08870 Sitges (Barcelona), Spain
Telephone: +34 938 110 331
E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Esther Binkhorst (1968) is founder and managing partner of Co-creations S.L., a Spanish based research consultancy conceptualizing and optimizing tourism and events experiences. She founded the company in Spain in 2006 after she moved from The Netherlands to Barcelona in 2002.

Besides teaching Events Management at ESADE-Sant Ignasi in Barcelona in the Tourism Degree and Research Skills in the Master Innovative Hospitality Management, she speaks at conferences and is a guest lecturer at various universities and business schools, both in Spain and abroad, about innovation based on co-creation for applications in the areas of tourism and events.

Before moving to Spain, she was researcher at Tilburg University in The Netherlands and obtained her Ph.D for a study on tourism experiences in 2002. She was project manager at the Tourism Department of CHN University Netherlands and research consultant at the Centre for Research and Statistics in Rotterdam.

Binkhorst received her Master Degree in Consumer Sciences from Wageningen University, The Netherlands, in 1993.

Esther is married and runs a family with three children.


Teun denDekker, Partner (The Netherlands)

Co-creation S.L.
Bolwaterstraat 23, 5911 GB Venlo (Q4), The Netherlands
Telephone: +31 628071127
E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Teun den Dekker (1983) runs, in partnership with Esther Binkhorst, Co-creations S.L., a consulting company in the field of leisure and events.

He has an educational background in services and hospitality management and wrote his master thesis for the European Centre for the Experience Economy about guest-employee interaction in hospitality environments. As junior consultant he gained experience in several projects in Spain and The Netherlands. His work is related to experience marketing, innovation by co-creation, knowledge development and creative entrepreneurship. Den Dekker is a guest lecturer at Zuyd University, Maastricht, The Netherlands.


ROI Institute, Inc.

The ROI Institute, Inc. is the leading resource on research, training, and networking for practitioners of the Phillips ROI Methodology™.

Founded in 2003, the ROI Institute represents over 50 years of experience in measurement and evaluation of training, human resources, technology and quality programs and initiatives. Founders and owners Jack J. Phillip, Ph.D., and Patti P. Phillips, Ph.D., and senior partner Ron Drew Stone are the leading experts in return on investment (ROI) evaluation for training, meetings and events.

To learn more about the ROI Institute, visit their website http://www.roiinstitute.net      

 
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The European Event ROI Institute represents the ROI Institute Inc. and the Phillips ROI Methodology in the meetings and event industry in Europe. 

EIBTM and the European Event ROI Institute have joined in a partnership to roll out the ROI Methodology to the meetings and event industry in Europe